From the humble neighbor to Portland, Vancouver has become a city in its own right for several reasons. The natural beauty, small-town charm, and zero income tax are all reasons attracting residents to it. With so many positives under its belt, the city boasts a population of over 187,615 and boosts local businesses.
If you too want to own a thriving business in the city, you need to make sure that your business has an online presence by using web design in Vancouver WA. Here are five ways to attract customers by your web design.
- Use Long-Tail Keywords
By now, you must have researched SEO and keywords to know enough about how to optimize your content to get a better ranking on search engines. Now, the time is to focus on long-tail keywords, which are the rage today.
These phrases are more specific and more extended, therefore not used frequently. They can be about three to five words in length and direct new and highly relevant audiences to your website. These keywords are related to a niche category within the product offering, and customers using them will most likely make a purchase.
- Captivating Headers
Users rarely have the time to read through an entire page of product descriptions before buying. Therefore, captivating headlines are crucial as they deliver the message within milliseconds. You can add more detailed reports below the header for those who want more information. Optimizing content using web design in Vancouver, WA, to include attractive headings is a great way to allure customers and keep them there.
- Remain Connect with Social Media
The era of social media is still on, no matter what you are being told. We are in the third era, with the first being new feeds, the second being stories, and now video feeds. You need to make sure that you use social media to promote your website and use the latest trends in sharing. You can’t simply add a new feed and expect people to respond. Adding video feeds will get you a better response.
- Go Viral
Viral videos need to elicit an emotional response from users. The video should talk to the viewers and engage with them intellectually. You need to engage your viewers by talking to them about their main points, which requires challenging your story-telling skills.
- Celebrity Endorsements
Celebrity endorsement is when you have a sport, film, or TV celebrity to advertise your brand. It would be at a local event covered by the news. The new-age celebrity endorsement is different.
Influencers are the celebrities that most people are following these days, and if you can get an influencer or two to recommend your website, you can see an instant spike in traffic. You can either pay influencers or get industry experts to post guest blogs or videos with links to your website.
Regardless of your website’s age, attracting customers to the site can be challenging due to the dynamic nature of business. You can incorporate these top five ways in your web design in Vancouver, WA, to make sure that you get more traffic and higher conversions.
